Back Office

Jeannine Steiger

About us

Jeannine Steiger

Deputy Head of Back Office

+41 44 577 30 26

jeannine.steiger@weischer-cinema.ch

Jeannine Steiger quer.jpg

Question - Answer

Tell us something about yourself, Jeannine!

1. Who are you and what do you do at Weischer.Cinema?

40-year-old former media planner and team leader who’s spent more than 15 years in the media industry, is enthusiastic about cinema, a mom and working part-time for 2.5 days a week in the back office department at WerbeWeischer. In addition to the film forecasts, I am responsible for various marketing projects and look after our interns.


2. What challenges do you face in your daily business?

In 2.5 days I try to get everything under one roof with my exciting and versatile activities. The movie forecasts are the most exciting part for me and I continuously learn a lot of new stuff.

3. What makes the Swiss market so exciting for you?

The Swiss media landscape has been in a state of upheaval for some time now. It’s exciting to see which media can assert themselves and which will eventually disappear completely. We have a great variety here and every medium has its own special charm.


4. What makes cinema special for you?

Cinema is a quality medium. It’s consumed for leisure outside of working hours. For me, cinema gives the ability to “switch off your mind”, kick back and immerse yourself in another world. The advertisements have a high quality and are really paid attention to. I love the variety and wide selection of different genres. The big screen and the great quality of the sound help you to immerse yourself in the action.


5. List 5 words that come straight to your mind when you hear cinema advertising.

  • High quality
  • Special
  • Remarkable
  • Spot-on
  • Sustainable


6. Which cinema advertisement is the best of all time for you?

Jennifer Aniston - A380 Emirates: Because that's what every mother wants to experience!


7. All-time favourite movie?

Of the past: Dirty Dancing

Of the present: La La Land, A Star is Born and Bohemian Rhapsody (I can't decide :-))

8. Your favourite actor?

Ryan Gosling and Bradley Cooper, of course.


9. Which snack is your must-have during a good movie at the cinema?

M&M's and a Coke Zero


10. The cinema is a place

... where I go to kick back, enjoy and sit back.

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