Thomas Estermann

Thomas Estermann

Senior Manager National Sales

+41 44 577 30 30

thomas.estermann@weischer-cinema.ch

Question - Answer

Tell us something about yourself, Thomas!

1. Who are you and what do you do at Weischer.Cinema?

I am Thomas Estermann and together with my colleagues I am responsible for the national advertising market.

2. What challenges do you face in your daily business?

To be with the right customer or agency, at the right time, bringing the planned advertising campaigns to the cinema.

3. What makes the Swiss market so exciting for you?

Fragmented market, 4 national languages, high added value but at the same time also high investments to be established in the Swiss market.

4. What makes cinema special for you?

Being together with strangers in a room and watching other people watching the movie and how they react as well as watching the movie itself.

5. List 5 words that come straight to mind when you hear cinema advertising.

• One screen medium
• no zapping
• very impressive on the big screen
• great sound
• high recall behavior

6. Which cinema advertisement is the best of all time for you?

Diverse advertisements from Apple.

7. All-time favourite movie?

There are several... the James Bond and Bourne series, Bohemian Rhapsody, Avatar, etc.

8. Your favorite actor?

I'm "flexible"…

9. Which snack is your must-have during a good movie at the cinema?

Haribo gummy bears

10. The cinema is a place

... where I forget everything outside of the cinema and immerse myself in a world of my own for a few hours .