I am Thomas Estermann and together with my colleagues I am responsible for the national advertising market.
To be with the right customer or agency, at the right time, bringing the planned advertising campaigns to the cinema.
Fragmented market, 4 national languages, high added value but at the same time also high investments to be established in the Swiss market.
Being together with strangers in a room and watching other people watching the movie and how they react as well as watching the movie itself.
Diverse advertisements from Apple.
There are several... the James Bond and Bourne series, Bohemian Rhapsody, Avatar, etc.
Haribo gummy bears
... where I forget everything outside of the cinema and immerse myself in a world of my own for a few hours .